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Why is Olympus Telling me about Colorectal CancerIn medical circles, the name Olympus is synonymous with endoscopy. An endoscope is a medical device commonly used in gastrointestinal (GI) procedures for colorectal cancer screening. With a small camera at the distal tip of the endoscope, physicians are able to visualize the inner lining of the GI tract — a potentially life-saving examination previously possible only through surgery. The mission of Olympus, as the global leader in endoscopy, is to improve the lives of millions of people who have diagnostic or treatment procedures performed with the products and services we provide to healthcare professionals around the world. We believe it is our corporate responsibility to help "spread the word," to customers and friends worldwide, that Colorectal Cancer is preventable and beatable when detected early. Much of the information shared on colorectal cancer via this Web site was provided by the Cancer Research and Prevention Foundation with the goal of generating widespread awareness about colorectal cancer, and encouraging people to learn more about how to reduce their risk of the disease through a healthy lifestyle and regular screening. Download the Colorectal Cancer Awareness Informational Brochure (.pdf). |
